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3 posts from January 2009

January 24, 2009

Formula of hit songs

BBC has a series of documentary called "Seven Ages of Rock" It is an overview of rock music scene from 1963 to 2007. Watching this program probably makes you analytical and I suddenly had a view of the formula of hit songs.

#1 comfort of similarity to ordinary life
#2 represented realization of inner desire
#3 sympathy for your existence and inner feeling of isolation, alienation, and frustration in life

When life filled with uncertainity #2 looks attractive. This can be broken down to...
 #2A miraculous glamorous life
 #2B destructive thug life

Here are some examples (sorry about old references) :
#1: John Denver, Bananarama
#2A: Motley Crue
#2B: many gangsta raps
#3: Metallica, Nirvarna

Now I am wondering same formula can be used to make hit content in other type of media....

January 15, 2009

Demand and Supply, Desire and Satisfaction

I've been digging my thought about Demand and Supply. Usually it is explained with only numbers. However, I wanted to know what makes it from the underneath.

Desire is in the core of Demand. then Supply should deliver Satisfaction. If not it fails. But there seems to be so many products or services forget it. I see there is a thought pattern issue: when a Supplier sells something, they often just provide stuff they have because that's what they have.. But what missing here is the Supplier might be ignoring the stuff is really demanded or not. And to understand Demand, they need to figure out what Desire is lying underneath.

@bopuc pointed out about identification and measurement of Desire is key. I agree. Demand side seek Supply following their Desire, then we can find markers to identify it.

January 05, 2009

counted up to 2009

Oops, it's been for 4 years from my last post, but it should be good to come back writing a bit. I've been busy then gone into deep bunker mode to find out what would be a new direction rather than sticking to security. the result was as forming an idea to start new web media on connecting fashion in Japan and social web in the international level. I've been putting the idea step by step with a few start overs, and now in the search of seed funding.